It’s In: Toasty Makeup Is the Official Makeup of Fall

What Is Toasty Makeup?

Toasty makeup is the official look for Fall 2025. The trend builds on soft browns, warm chai tones, and milk-tea lips that bring natural warmth to every complexion. Across TikTok and beauty counters alike, the look is taking shape through Kylie Cosmetics’ “Brown Sugar” lip kits, Rhode’s “Espresso” peptide lip tints, Tarte’s warm blushes, Too Faced’s classic chocolate palettes, and Maybelline’s easy-to-reach nudes. The effect is simple: a cozy, bronzed, universally flattering look that turns brown into the season’s star color.

Why Brown Works on Every Skin Tone

• Versatility: Browns exist in warm, cool, and neutral undertones, so they adapt to every complexion.

• Dimension: Brown shades define features without appearing as stark as black.

• Universality: From caramel and copper to espresso and chocolate, brown ranges provide wearable options across light, medium, olive, and deep skin tones.

Product Guide: Toasty Makeup from Drugstore to Luxury

Base & Bronzer

• Drugstore: Maybelline Fit Me Foundation, Physicians Formula Butter Bronzer

• Mid-Range: Tarte Shape Tape Radiant Foundation, Too Faced Born This Way Foundation

• Luxury: Giorgio Armani Luminous Silk Foundation, Tom Ford Shade & Illuminate Bronzer

Eyeshadow Palettes

• Drugstore: NYX Ultimate Shadow Palette (Warm Neutrals), Maybelline Nudes of New York

• Mid-Range: Too Faced Chocolate Bar Palette, Tartelette Toasted Palette

• Luxury: Natasha Denona Bronze Palette, Pat McGrath Mothership Bronze

Eyeliner & Mascara

• Drugstore: NYX Epic Wear Liner in Brown, Maybelline Lash Sensational in Brownish Black

• Luxury: Tom Ford Eye Defining Pen in Brown, Chanel Le Volume Mascara in Brown

Blush

• Drugstore: Milani Baked Blush in “Luminoso” or “Sunset Passion”

• Mid-Range: Tarte Amazonian Clay Blush in “Captivating”

• Luxury: NARS Blush in “Taj Mahal” or “Exhibit A”

Lips

• Drugstore: Maybelline Color Sensational in “Spiced Cinnamon”, NYX Soft Matte Lip Cream in “Abu Dhabi”

• Mid-Range/Influencer Brands: Kylie Cosmetics Matte Lip Kit in “Brown Sugar”, Rhode Peptide Lip Tint in “Espresso”, Too Faced Melted Matte in “Chocolate Honey”

• Luxury: Fenty Beauty Stunna Lip Paint in “Unveil”, Tom Ford Lip Color in “Equus”

Highlighter / Glow

• Drugstore: e.l.f. Halo Glow Liquid Filter, Wet n Wild MegaGlo in “Golden Flower Crown”

• Luxury: Hourglass Ambient Lighting Bronzer, Pat McGrath Skin Fetish Highlighter

Comment your favorites!

📷: trina ♛