Sexual Wellness Products Are the New Vitamin Market

Forget gummies, tinctures, and mushroom coffee — the next big thing is sexual wellness. The global market is projected to grow from $25 billion in 2024 to over $44 billion by 2032, with the U.S. alone expected to reach $19.76 billion by 2032 (Persistence Market Research).

Leading the charge is Harry Styles’ brand, Pleasing, which recently launched “Pleasing Yourself.” This line developed in collaboration with sex educator Zoë Ligon. The goal? To promote sexual wellness as part of everyday self-care, focusing on connection, joy, and emotional well-being (People.com).

What do you think? Should sexual wellness become a standard part of our health routines? Would you like to see more products designed around sexual wellness and emotional care? Or should we not promote sexual wellness products? Let’s talk about it.